Friends and Trustees Under 40: Recruit Them, Retain Them, Engage Them

Practical strategies to identify and recruit millennials, and adapt board cultures to engage and retain them.

Presented Live: February 19, 2020

Millennials are more likely than other adults to have visited the library recently. However, most friends and trustee boards do not have even a single millennial member (Pew 2016, ALA 2018). What accounts for this discrepancy between the demographics of our library users and library civic leaders, and how do we rectify it? The presenters will argue for the importance of developing generationally representative boards and explore common barriers to service for those under 40.

Friends and Trustees Under 40: Recruit Them, Retain Them, Engage Them is an intensive follow-up to the Monthly Member Forum presented by United for Libraries in January, “Recruiting Younger Board Members for Trustees, Friends, and Foundations.” This webinar will expand on the information that was overviewed in January’s forum. Participants will leave with practical strategies for identifying and recruiting the right millennials to serve and for adapting board cultures to engage and retain them.


Madeline Jarvis is the Adult and Information Services Manager at the Marion (IA) Public Library. She and her team cultivate collections, services, and partnerships to serve the Marion community. She is passionate about identifying and eliminating barriers to resources for her patrons and helping the library serve as a catalyst for community development.

Tess Wilson is the Community Engagement Coordinator for the National Network of Libraries of Medicine – Middle Atlantic Region. She serves as YALSA Blog Manager and Youth Services Division Chair for the PA Library Association. She was a 2018 ALA Emerging Leader and is an active privacy advocate with the Library Freedom Project. She earned her MFA in Creative Writing from Chatham University and her MLIS from the University of Pittsburgh.

Lina Bertinelli is the Workforce Librarian at the Enoch Pratt Free Library and Maryland State Library Resource Center in Baltimore, MD.

Kathy Kosinski is the Member Services and Outreach Manager at Califa Group. Previously, she worked at the Library of Michigan as the Statewide Library Services Analyst. She began working with United for Libraries in the 2018 ALA Emerging Leader Program.